Brief
‘Opening Up’ with Dragon Rouge Studios. Display how a product could expand it’s offer to stay relevant in the future. Explore how one can create a more inclusive product range to attract a wider audience. Challenge assumptions and turn things on their heads. Create a new brand
Problem
I noticed that menstrual products tend to be hyper-feminized, from pink colour palettes to cursive typography. Often relating menstruation to flowers and other overtly 'girly' things. Why are periods constantly framed as being archetypically feminine? Not only does this fail to capture the menstrual experience in an imaginative/modern way, but most notably excludes menstruating people who do not subscribe to the cis genders.
Solution
Period products need redefining. Create a genderless period product brand that is inclusive, bold and dynamic.
Concept
Explore periods through a cosmic lens that relates menstruation to the dynamic nature of the universe, with which we can all identify, regardless of gender.
