During my four months contracting at Faculty as Graphic Designer I delivered upon a range of projects supporting marketing collateral development, revamping brand assets and templates, supporting events design and developing brand visual identity.
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The objective of my first project was to streamline the creation of event specific content; the final outcome being a set of branded templates for event print materials. Additionally, I created a user guide for these templates on Notion, empowering Faculty members to confidently create their own pull-up banners, A1 posters and one-pager documents.
I lead a project developing brand visual identity via a complete new set of branded icons. The goal here was to modernise the icon library and better represent Faculty's brand identity. Where Faculty are specialists seeking to make AI more accessible, my solution was to develop a visual style that communicates a balance between approachability and accuracy.
To achieve modernisation I chose to use a gradient across filled area. Whilst to suggest approachability I blended rounded and sharper elements. One challenge when designing these icons was to maintain balance between filled and outlined area, oftentimes the solution appears as a side-by-side of one filled vs. one outlined shape.
Whilst at Faculty, I also developed an brand illustrative style seen across marketing collateral for web and internal communications relating to security.
I designed multiple standardised social media templates.
