Brief
‘Bring It All Back’ - for Born Ugly studio. Choose a forgotten product or past-time and turn it into a brand relevant for today.
Solution
To bring jelly into today’s market it’s positive qualities could be paired with holistic health-benefits to the consumer, be available to the vegan demographic and employ sustainable practice and packaging.
Insight
Traditional fruit jelly is fun, sweet and nostalgic, yet dated. This dessert is produced by brands such as ‘Hartley’s’ and includes a number of artificial ingredients, animal gelatine and hasn’t yet adopted sustainability
